If you don’t know the 7 types of digital marketing (and not paying someone to run your online marketing campaigns), you will struggle with getting more people to find you.
If you are limited on your time to market your business and not sure which digital marketing tactic to follow, keep reading…
First off, thank you for being here. My name is Kassandra – I am the prosperous heart and my passion is to empower people like YOU to live a more prosperous life. On THIS particular post, you will learn how to create better results in your digital marketing efforts by shortening your learning curve & how to make the tech stuff easy.
Now, there’s a lot out there when it comes to digital marketing – but how do you know where to start?
Think about it this way. If you’re looking in freshwater ponds for salt water fish, you’re going to go home hungry – the same for marketing!
When you’re marketing in the wrong places or don’t have your “front store” be inviting to potential clients, how can you expect to create the best ROI for your marketing investments?
In this Prosperous Heart training you will learn the 7 types of digital marketing and when to use them to your advantage.
7 Types Of Digital Marketing
If you would like to receive via Facebook Messenger the items mentioned in the training, be sure to click here. Otherwise, here is most of what’s covered in the training:
7. Paid Marketing
This should be the VERY LAST thing you focus on.
That’s why it’s the lowest on the list.
Think about it this way – if you’re not currently generating leads with what you do have WITHOUT ads, do you really think you’ll get the best ROI? Or wouldn’t you rather know for sure what works before pumping money into it?
You always want to be sure and test what works with your audience.
Otherwise you will waste time and/or money.
And too many social media managers I know have received blame for poor results when all they did was market what their clients gave them.
Here are some of the options when it comes to digital advertising:
- Facebook & Instagram
- Banners / Digital Billboards (explained in the video)
- PPA (Pay Per Action – clicks, likes, follows, etc)
That last one – the PPA? That’s why it is important to remove your focus from vanity numbers and focus on what’s important. Generating leads, making sales, and creating more conversations.
6. Leveraging OPT (Other People’s Time)
When you go to work for someone else, that person or company is leveraging your time to make a profit and then paying you a portion out of said sale. They are making money by leveraging other people’s time.
This happens when teachers are teaching students.
When someone is volunteering for a cause.
Leveraging someone else’s time to accomplish your goals is not evil, mean, or heinous – unless your intention with what they do or what the outcome will be is meant to cause harm.
But let’s face it. True entrepreneurs are problem solvers. And all of the successful people I know solve a lot of problems and help a lot of people.
And quite frankly, I find that heavenly.
What a blessing to be able to empower so many!
Because that’s what happens by word of mouth advertising.
Or to put it in another term? Affiliate Marketing – according to NeilPatel.com, “the idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing. It’s based on revenue sharing.”
I put this as a separate type of digital marketing because it really stands out on it’s own with it’s own mediums.
According to the Apple site on what is a podcast: “Podcasts are usually original audio shows, consisting of individual episodes on a variety of topics. Millions of people around the world can enjoy them anytime and any place.”
PodcastInsights explains it so eloquently: “Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests.”
And interest in podcasts (both listening and creation) has exploded!
And another great colleague of mine you should check out is Larry Roberts of Readily Random Media. He is a high energy & charismatic podcaster, speaker, Amazon #1 best selling author and top rated Udemy course creator. (Seriously – check him out!)
Here are just a few places you can find pocasts to listen to:
- Apple Music
4. Long Term Content Marketing
Short term content marketing could be your Stories or general daily social media interactions. Things that may be boosted by the platform now but likely forgotten before tomorrow.
Long term content marketing is where you create content that can not only be marketed by you later, but also easily found through web searches. Types of digital marketing include:
- SEO (search engine optimization)
- Blogging / Vlogging
- Pinterest – a visual search engine (check out the Pinterest Powerhouse guest blog post here)
3. Email Marketing
There are two options with email marketing.
Manual emails – where you are at the mercy of the limitations of your email provider. (Unless you’re able to create your own email system – which is unlikely for more people reading this post. And if you can, kudos to you! Let’s chat.)
Something you need to remember about just regular email is that you cannot send to as many people at once like you can with the 2nd option. There is also a limitation on number of emails for time, so be sure to check with your provider on specifics.
AutoResponders – these are systems (free or paid) that allow you to send an email to people who subscribe to receive emails from your list. This is also a way to effectively capture people’s information – or a lead. For additional information:
Either way, you need to be sure you are following the laws of whatever countries you do business in. For example – in the United States of America, there is something called the CAN-SPAM Act, where if you break that? It could cost you.
While I am no expert on all things email legalese, I can at least share this link with you:
Interested in autoresponder options? I use GetResponse (this is an affiliate link and I may earn a commission should you decide to utilize this tool). But there are many out there – including options that are free.
“Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.” – The Balance SMB
“Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.” – Buffer
Now, what platforms are considered “social media”? Here are the major ones that might come to mind:
- Periscope (Twitter to discontinue by March 2021)
And there are more 3rd party social media apps popping up all the time. (Ever been on a dating app like Bumble? While not technically a social media app, it does allow you to connect with new besties, romantic partners, or even potential business partners!)
The options are limitless at this point, but the ones listed above are the biggest focal points when it comes to social media marketing.
Ok, so we’ve covered WHAT is social media, briefly how social media marketing benefits your business, and how it’s basically integrated into just about anyone’s life who has a smart phone or internet.
Here’s another great article by SmartInsights.com with facts & figures if you’re a data geek like myself… Such as this lovely image:
Special Pinterest Shout Out
If you’re looking to learn how to tap into the power of Pinterest? I highly suggest you check out this course from Laura Rike. It is an affiliate link and I may receive some compensation should you decide to purchase. But here’s the thing …
Laura. Is. THE BOMB! According to her media link, she has been featured in Social MEdia Examiner, Tailwind, and even The Entrepreneur Accelerator!
Seriously – this amazing woman is the real deal.
Now, when you decide to check out this course from Laura Rike, you may not see what industry leaders with 6-figure businesses see … and that’s ok. But I knew if I didn’t say something and you never heard about Laura?
That would be a shame.
So if you’re not sure? Check out her masterclass here (free).
I’ve always understood that if you want to break down your learning curve, you have to find someone who has what you want, learn what they did, and implement it with your own flare.
That and have a mentor.
So why not one of the best?
Personally, I think she’s THE BEST, but I may be a little biased.
1. Chat Marketing
According to ManyChat on “what is chat marketing“, chat marketing is “a quick way to build relationships and move customers through marketing and sales funnel, going beyond conversing through messaging apps”.
There are 3 kinds of chat marketing types:
- Chat Bot (ManyChat for FB/WhatsApp, etc)
- Direct Messages / Private Messages (via Social Media apps)
- Texting (direct to phone, through WhatsApp/Google Voice, etc)
Looking to learn more about ManyChat? (my recommended chat bot platform)
- Be sure to check out their training course.
- Remember to review their unrivaled guide to chat marketing!
The Top 3 Types of Digital Marketing?
While I share my suggested top 3 in the video above, I would love to know what you think should be the top 3! Leave a comment to let me know – or inform me if I missed any.
I hope you found the different types of online marketing valuable.
Thank you so much for your time and have a prosperous rest of your day!
BTW – the workshop mentioned is not currently open as of the date of this post. However, you can get on the waiting list when you join my newsletter here.