Looking to find out how to use Pinterest for beginners?
You’ve come to the right place! In today’s guest blog post, you will learn from a Pinterest powerhouse who helps high-performing business owners, content creators, & influencers grow PROFITABLY the right way and with SUSTAINABLE systems.
And if you’re looking for an option to begin creating killer content after reading the nuggets Laura has for you, be sure to check out how to create a lead magnet in Canva.
3 Types Of Content To Get You Started On Pinterest
Pinterest can offer a big boost to your business. Especially when you follow the tips shared here on how to use Pinterest for beginners.
You can use it to promote your growing product line, improve your business’ visibility in your area, and establish your personal brand.
And if you haven’t gotten up to speed on Pinterest just yet?
Take this as a sign to change that.
Of course, utilizing Pinterest effectively for the purposes of growing your business is easier said than done. You’ll be contending with many other businesses that have more established followings, if you’re just getting started now.
Still, there’s a way for you to get noticed relatively quickly – even if you’re new to Pinterest. You can do so by posting the kind of content that garners plenty of attention.
Use the information included in this article to get a better idea of what kind of posts you should be sharing on Pinterest.
What Are the Most Popular Topics on Pinterest?
According to Hubspot, the 7 top categories on Pinterest are:
- Health & Wellness
- DIY Home REnovation Projects
- Women’s Style
- Food & Drink
- Motivational Quotes
Keep these categories in mind, because they can serve as reference points whenever you’re trying to come up with content.
And remember that your business has a better chance of being seen by those scrolling through their feeds when you can create posts relevant to those categories.
It is also recommended to hone in on three categories in particular if you want your posts to resonate better with other Pinterest users.
Let’s talk about those three categories below.
What Should I Post on Pinterest?
We’ll get to the categories in a bit. But before doing so, let’s take a moment to talk about the kind of images you should post.
According to Pinterest, you should make it a point to use high-quality images.
In this case, you’ll want images with an aspect ratio of 2:3. Images with that kind of aspect ratio will look fantastic on the desktop and mobile versions of the website.
Keep that in mind when you’re creating posts relevant to one of the following categories…
How To and DIY Posts
DIY posts are popular for a reason. Many of us are interested in improving our homes but we may not always have the knowledge needed to make that happen. That’s why articles and videos demonstrating home improvement techniques are so quick to catch on.
Try to get in on that action as well by coming up with DIY posts that discuss home cleaning techniques or perhaps quick guides for repairing some household appliances.
If you’re trying to come up with some How To posts, consider talking about recipes. An easy-to-follow and delicious cheesecake recipe can easily turn into an online hit, so feel free to share something like that if you have one.
Here is a great example of a ‘how to’ post that provides real depth and action steps for the reader:
Posts Showcasing Scenic Locations
Let’s be honest. Browsing online can be stressful at times.
Every now and then, you may find yourself only wanting to stare at pretty pictures while you’re browsing. You can be the one who provides those gorgeous images to your fellow Pinterest users.
Post some of the scenic shots you took during your previous vacations and talk about them on your profile. Perhaps you can even talk about some of your own products that you used to make your traveling experience better. Your followers will enjoy looking at your beautiful travel pictures and you’ll also be able to talk up your product offerings. It’s a win-win for both sides.
Inspirational and Informational Content
Last up, don’t forget to share posts that focus more on helping others as opposed to selling your products.
Inspirational messages always manage to resonate with a sizable segment of the population. One of your followers having a bad day could really appreciate the inspirational message you just shared.
Informational posts are often well-received too. Have tips to offer regarding housekeeping, styling, or cooking? Feel free to create posts that highlight them.
Posts that can be useful to entrepreneurs can also help you lure in more followers.
Tapping into your Pinterest account’s full potential can lead to sustainable growth for your business. Make sure you are able to realize that potential by focusing on creating and sharing the right posts. Try posting Pins similar to the items mentioned in this article and you’ll see engagement improvement right away. we’d love to see some of the creatives you have come up with – link them in the comments below! Keep that up and your business’ Pinterest profile will become an attraction online!
Meet The Author:
Laura Rike is a Pinterest Powerhouse who helps high-performing business owners, content creators & influencers grow PROFITABILITY the right way with SUSTAINABLE systems.
She has helped clients and students bring in over 50k+ in monthly revenue. Her clients have become industry leaders with 6-figure businesses and are growing sustainably by ranking on the first page of Google and getting targeted email leads daily.
She lives in Minnesota with her family and can be found online at laurarike.com.