Psychology plays a huge part in your sales. And if you’re not using some very important mind hacks – you may be losing clients!
In today’s post, I’m going to share 8 psychological triggers that can help you skyrocket conversions in your marketing efforts.
Alex Cuttoni is the founder of the Copy Posse, and a guest speaker this year for Ad World 2021. I’m so grateful to be able to attend this year, and I wanted to share a little bit of what I might learn.
The following video was provided as a bit of a sneak peek.
Here are the main points:
#1: Social Proof
Social Proof: she mentioned Dr Robert Cialdini‘s Influence book that this concept is only getting more & more powerful over time
– 92% of customers read online reviews before buying
– 40% of consumers form an opinion by reading just 1-3 reviews
– 88% of consumers trust online reviews as much as recommendations from friends or family
Demonstration: showing real people using your product or service in real time
– make it easy for your customers to submit user-generated content
Authority: the tendency to accept an opinion, product, or service if it is supported by a perceived expert or authority figure.
3 types of authority:
c) influencer (you can easily find them on Instagram with #ad)
Scarcity: making products or services limited in some way and therefore harder to obtain
4 Types Of Scarcity:
– premium limited time bonuses
– offer open for limited time
#4: Reason Why
Reason Why: your copy needs to clearly explain why you’re selling, why giving a discount, and why limiting the sale.
Do not be misleading!
#5: Active Voice
Active Voice: “you” is a power word for a reason
Personalization: makes people feel more in control & therefore more receptive to your information
Personalized subject lines have 50% higher open rates!
#7: Coherence Markers
Coherence Markers: bridge words that connect 2 different ideas together. The average reading level is 8th grade, so keep things simple & persuasive.
#8: Common Enemy
Common Enemy: rally your audience around a common cause or point of belief that aligns with their sense of identity. It doesn’t have to be a person!
I hope you watched the whole thing for the full juicy details!
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